Irish Advertising Spend Forecasts Show Increase To €915m In 2017
Advertising spend in Ireland is expected to increase this year by 3.3% to an overall spend of €915 million, according to the 'Outlook 2017' report published today (16 February) by Core Media.
Reportedly, this increase will mark the fourth consecutive year of growth in advertising investment levels in the Republic of Ireland and is in line with general economic growth.
Commenting on the Outlook 2017 report, Alan Cox, CEO of Core Media, said: “We expect 2017 to build on the growth of 2016, meaning a fourth year of consecutive growth in advertising investment levels in the Republic of Ireland. This is in line with general economic growth and is good news for the industry.
“Technology is continuing to play a key role in the media world and is transforming a world occupied by a fascinating triumvirate – the marketer, the consumer and the media owner. Understanding this evolving dynamic has never been more interesting or challenging.”
The figures which feature in the marketing and communications group's annual document outlines forecasted spend across a wide range of media platforms such as: television; radio; print; online, sponsorship and out-of-home.
© 2017 - Checkout Magazine by Donna Ahern