Lidl Ireland Invests €3M In Ladies Gaelic Football
Lidl has announced a €3 million investment and an additional three-year sponsorship of The Ladies Gaelic Football Association.
Following the success of the previous partnership established in 2016, Lidl will remain the Official Retail Partner and title sponsors of the Lidl Ladies National Football Leagues.
Lidl Ireland, Managing Director John Paul Scally said, “At Lidl, we are extremely proud to continue to be the biggest supporter of women's sport in the country. When we partnered with the LGFA in 2016, we made a promise to elevate Ladies Gaelic Football to a new level and we feel we have delivered on that promise.
”The reinvestment in our partnership with the LGFA will see us invest a total of 5.5 million over a five year period. As a brand, we identify with the associations ambition and drive and we look forward to supporting and raising further awareness of ladies Gaelic football across the country.”
Ladies Gaelic Football Association President Marie Hickey said, ”We are delighted to confirm this extension with our retail partners and National League sponsors, Lidl Ireland. Since first coming on board with us in 2016, they have demonstrated an incredible level of #SeriousSupport, with the benefits of this partnership being felt all the way down to grassroots level.
“During the term of this agreement, we have reached new milestones as an Association, including reaching a record-breaking attendance on All-Ireland finals day at Croke Park last September. We are now looking forward to further and exciting initiatives with Lidl into the next decade.”
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O'Sullivan. Click subscribe to sign up for the Checkout print edition.