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L'Oréal To Appeal After UK Setback In Haircare Patent Row

Published on Jun 14 2018 8:45 AM in A-Brands tagged: L'oreal / Elvive / Maybelline

L'Oréal To Appeal After UK Setback In Haircare Patent Row

L'Oréal, maker of brands like Lancome and Maybelline, said on Tuesday it would seek to appeal a British court ruling favouring a US start-up that accuses the French cosmetics giant of infringing its patent on a haircare product.

The case is one offshoot of a long-running row that has also sparked litigation in the United States.

Bond Row

Olaplex, a firm based in California, argues L'Oréal infringed the UK patent for its 'Bond Multiplier' products - a treatment mainly for use in salons which protects bleached hair and proved a hit with celebrities such as Kim Kardashian.

L'Oréal , which at one point in mid-2015 was in takeover discussions with Olaplex, later launched a competing product, Smartbond, which the US start-up claims dented its sales.

The French beauty group denies accusations it had access to confidential information during the acquisition talks, and says no formal due diligence that would have given it greater access ever took place.

Ingredients Claim

The UK High Court dismissed 10 out of 11 claims in the case filed by Olaplex, according to its ruling on Monday, but upheld one claim related to the ingredients in Olaplex's formula, marking a setback forL'Oréal .
Judges will later decide whether to grant an injunction against further sales of L'Oréal's Smartbond products, Olaplex said.

L'Oréal  said it strongly disagreed with the court decision, adding, 'We will be applying for permission to appeal."

News by Reuters, edited by Donna Ahern. Click subscribe to sign up for the Checkout print edition.

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