Online Shoppers Visit A Website Two To Three Times Before Buying
Published on Sep 19 2017 10:46 AM
The average online shopper will visit a website between two and three times before buying, the recent Wolfgang Digital Ecommerce KPI Benchmark Study shows.
The longerÂ people stay on-site, the more likely they are toÂ make a purchase. So quality content that hooks people in is a must if selling online, according to Fora.ie.
The online shopper, reportedly willÂ quickly leave if there is a three-second load time between them and theirÂ purchase. The general guideline is that sites should load within two seconds.
The research found that â€˜direct trafficâ€™, which is full ofÂ repeat customers, was more likely to result in a purchase.
When it comes to brand loyality, online consumers are 'fiercely loyal' to the retailers who have their card details and addresses stored and where theyâ€™ve been through the delivery and returns policy.
Â© 2017 - Checkout Magazine by Donna Ahern