Ballygowan has moved its full range of grocery products to rPet, fully recycled and recyclable bottles.
The water brand said the move to new rPet bottles has been facilitated by a €2 million investment in its operations at Newcastle West, the home and source of Ballygowan.
The move is part of a drive for 100% sustainability across the business, under Britvic Ireland’s 'Healthier People, Healthier Planet' strategy.
The shift to recycled bottles will remove 51 million virgin plastic bottles from circulation annually and will reduce Ballygowan’s virgin plastic consumption by 1,288 tonnes.
Ballygowan says that shifting to lighter bottles will reduce plastic use by a further 245 tonnes, and overall there will be a reduction of 1,533 tonnes of virgin plastic each year.
Kevin Donnelly, managing director, Britvic Ireland, commented, “Today’s announcement marks a major milestone in the story of Ballygowan. By its nature, Ballygowan has always been attuned to the importance of our environment."
Natural Mineral Water
Ballygowan is a 100% natural mineral water.
Rainfall drifting in from the Atlantic Ocean falls on land close to Newcastle West, Co Limerick.
It is filtered through mineral rich limestone over centuries and then it returns to the surface from a well, where it is bottled and enjoyed all over Ireland.
"The purity of our water depends on a natural filtration that is embedded in the earth," said Donnelly.
"By investing in a fully recycled bottling system, we are taking a major step to reduce our impact on the planet. This is the latest innovation in a journey which has already seen a reduction of over 90% in our Manufacturing emissions for Ballygowan under Britvic Ireland’s Healthier People, Healthier Planet strategy," he added.
Britvic Ireland said it is committing to reducing direct carbon emissions by 50% by 2025 and indirect carbon emission by 36% by 2025. Ballygowan is taking a lead within that ambition, having reduced its direct carbon emissions by over 90%.
Ballygowan’s home at Newcastle West now operates on 95% renewable energy and 100% renewable electricity.
That is the highest level of renewables use by any Britvic factory worldwide, the company said.
There are plans to further increase this in the years ahead. The facility at Newcastle West has also achieved zero waste-to-landfill.
In addition to the launch of the new bottles, Ballygowan said it is planning to launch a new brand identity for the product, its first significant brand refresh for many years.
The new Ballygowan a ‘sky to land’ logo encapsulates the brand story of Atlantic rain filtered through limestone rock. The rebrand is being supported by a new advertising campaign and an overall €2m investment in promotional and advertising spend.
“The relaunch of our brand captures the natural spirit of Ballygowan," said Donnelly. "This new campaign tells our origin story, from the air to the earth of Ireland. Ballygowan is the most sustainable water brand in the Irish market and we are incredibly proud of that."