Peroni Nastro Azzurro Launches Its First Alcohol-Free Beer
Peroni Nastro Azzurro, owned by the Asahi Group, has announced the launch of its first alcohol-free beer Peroni Libera 0.0%.
The new product will launch as a Tesco exclusive in January before being rolled out across the on and off trade.
The move comes as the drinks group looks to offer more choice to consumers within the beer category. It also wishes to capitalise on the trend of low- and no-alcohol products, a sub-sector that has increased rapidly in recent years.
Premium Alcohol-Free Beer
“We’ve seen a change in consumers drinking habits in the industry, with the rise of mindfulness and well-being people are more regularly considering low- and no-alcohol drinks alternatives and currently there isn’t a premium, great tasting beer out there for them to enjoy,” Simone Caporale, Peroni Nastro Azzurro’s master of mixology, said.
Peroni Libera 0.0% has been brewed with specifically cultivated ingredients with a “special decoction” process as well as a customised fermentation process allowing the liquid to attain a fast ending 0.0% alcohol beer.
The alcohol-free beer is triple hopped and has been brewed with the same signature Nostrano dell’Isola Maize that makes Peroni Nastro Azzurro so unique.
A dedicated yeast strain has also been used to produce rich and intense citrusy aromas and hoppy notes, which are then followed by delicate fruity aromas, offering a similar crisp and fresh taste experience as Peroni Nastro Azzurro.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.