Aldi has won the Best Family Friendly Supermarket in Ireland at the 2018 National Parenting Product Awards (NPPA).
Aldi has reportedly won a total of 13 awards this year, including the Overall Supermarket Award.
“At Aldi, we understand that baby and toddler products are a big expense for Irish families,” said John Curtin, group buying director, Aldi.
“Mums and dads tell us they want nappies, wipes and baby food that deliver the highest quality without the big price tags.”
The NPPA aims to be the main reference for parents and parents-to-be in order to select the suitable products for their child.
The awards are judged independently and tested rigorously by both consumers and experts.
© 2018 Checkout – your source for the latest Irish retail news. Article by Maria Cabecos. Click subscribe to sign up for the Checkout print edition.