DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Private Label

Private-Label Innovation Showcased At MDD 2015

By Publications Checkout
Share this article
Private-Label Innovation Showcased At MDD 2015

The recent 14th edition of MDD Expo in Paris proved a huge hit, as over 4,500 trade visitors were able to discover the know-how of 500 specialist manufacturers of premium, mid-range and regional private-label products.

The two days of successful business interactions provided the opportunity for manufacturers and retailers to discuss and implement their new projects.

The various events – the first Trophées des Savoir-Faire Innovants (Innovative Know-How Awards), Innovations Store, Pack Store and Espace Dégustation (Tasting Area) – demonstrated the creativity of businesses dedicated to manufacturing customised private-label products.

One third of the 500 exhibitors visited from outside France, showing the international focus of MDD.

Twenty-four countries were represented, including the likes of Belgium, Italy, Spain, the Netherlands, Germany, Turkey and Algeria.

ADVERTISEMENT

Some 80 per cent of the 4,500 trade visitors were industry decision-makers, with all distribution channels – Retail/Hard Discount, Wholesale/Cash&Carry, Import/Export, HoReCa, Specialised Supermarket, E-commerce, Beauty salon/Para-pharmacy – represented at the two-day event.

The winners of the first Trophées des Savoir-Faire Innovants were also announced. The awards' goal was to showcase the know-how of six manufacturers (from among 60 entries selected) in various categories. The winners were as follows:

Dairy: LAITERIE SAINT-DENIS DE L'HÔTEL, for Crème fluide 30% de MG 2 x 25 cl sans opercule

Meat/Seafood/Delicatessen: MERALLIANCE, for Gamme Plancha & Barbecue

ADVERTISEMENT

Groceries: BISCUITERIE LOUVAT, for Bâtons de meringues

Frozen and Fresh: VITACUIRE, for 12 petits fours express

Beverages: INNO'VO, for Cocktail piña colada bag 3l

Non-Food Products: SOLIA, for Biobox

ADVERTISEMENT

Special mention: TASTY FOOD, for Bœuf Teriyaki et ses nouilles

Meanwhile, the Innovations Store, the largest gathering of innovations in private-label brand professionals, benefitted from an overview of the latest innovations in customised products already being marketed around the world. Visitors were able to see over 100 innovations in private-label brands from ten countries, all in one place.

© 2015 European Supermarket Magazine – your source for the latest retail news.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.