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Centra Announces €16m Investment Programme For 2016

Published on Feb 2 2016 6:45 AM

Centra Announces €16m Investment Programme For 2016

Centra has announced that it will open 16 new stores this year, resulting in the creation of 480 jobs, as part of a €16 million investment. The announcement comes on the back of the news that Centra recorded sales of €1.54 billion in 2015.

Centra’s  launch of the 'Live Well' programme in July, which sought to help people make healthier choices on-the-go with a focus on overall nutrition and a balanced diet, has played a significant role in its performance.

Centra has already seen additional sales of €6 million in Live Well products, such as salad boxes, fruit pots and avocados, while the retailer also sold 1.5 million more bottles of healthy drinks such as water, coconut water and aloe juice last year.

Martin Kelleher, Managing Director of Centra, said: “2015 marked another successful year for Centra as leaders in the convenience market, with sales reaching €1.54 billion. We are delighted to announce that our sales figures show a 1.6% growth on the previous year.

“Through our Live Well initiative, we have recognised the changing needs of our time-strapped customers who are looking for healthy and nutritious food on the go. We have introduced new ranges in store, which consumers have responded well to, as well as highlighting nutritional benefits of our products to inspire customers to make healthier choices.

"We’ve extended our range to include products that you wouldn’t expect to get in a convenience store, such as chia seeds, nut butters and sweet potatoes. Live Well is a determined and sustained initiative; we will build on its success to date and it will continue to be a focus for our brand in the year ahead,”concluded Kelleher.

© 2016 - Checkout Magazine by Niall Swan

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