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Online Newspaper Readership 'Outperforming' Print

Published on Apr 27 2015 4:06 PM

Online Newspaper Readership 'Outperforming' Print

According to the latest Consumer Insights report from Empathy Research, online editions of newspapers are fast becoming the norm among frequent readers of Irish newspapers.

Just under a quarter (23%) of Irish adults read online editions of Irish newspapers every day with a further 24% citing they read online editions ‘most days’. Fewer than a tenth (9%) of Irish adults read print editions of Irish newspapers and only 13% read print editions 'most days'.

However, when it comes to weekends, printed editions of Irish newspapers come out on top with just over every three in ten (31%) Irish adults citing that they read printed editions at weekends only compared to just 5% of those who read online editions at weekends only.

In relation to the cost of a newspaper, approximately a third of Irish adults (34%) think Irish newspapers offer value for money. When it comes to the capital, the percentage is slightly higher with two-fifths of Dubliners (40%) thinking Irish newspapers offer value for money. This is higher than all the other regions; Connacht/Ulster (37%), Rest of Leinster (32%) and Munster (28%).

The survey also revealed that almost half of Irish adults (48%) indicated they wouldn't hesitate to take a free copy of a newspaper away with them if they saw it was available in a hotel, café or restaurant. Meanwhile, just over a quarter of people (28%) cited they would never consider taking a copy.

Breaking this down by gender, females are significantly more likely to leave a free copy of a newspaper behind with 31% of Irish females citing they wouldn’t even consider taking one with them, compared to only 25% of males.

© 2015 - Checkout Magazine by Niall Swan

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