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SuperValu Tops Kantar Worldpanel Market Share Table Again

Published on Mar 15 2016 7:01 AM

SuperValu Tops Kantar Worldpanel Market Share Table Again

SuperValu has retained its position as the number one supermarket in Ireland, according to the latest supermarket share figures from Kantar Worldpanel for the 12 weeks ending 28 February.

The retailer captured 25% of the grocery market for the second month in a row after seeing an impressive year on year sales growth of 3.7%.

Elsewhere, Dunnes Stores enjoyed the strongest rate of growth of the top three supermarkets, as its sales were up 7% compared to last year, the equivalent of an increase of almost €3 million per week across the quarter.

With the average shopping trip at Dunnes totalling €37.60, almost €2.50 higher than last year, it's clear that the heavy focus on vouchering has been a successful venture for the retailer.

Elsewhere, Tesco just about remains in second place in terms of market share with 24.2%, narrowly pipping Dunnes with (24.1%). Sales in Tesco increased by 0.6%, thanks in part to the fact that the retailer averaged fourteen visits per customer in the last quarter, compared to thirteen last year.

The figures also show that strong growth has continued for the Irish grocery market following its impressive start to the year. Shopper spend has increased by 3.6% over the past 12 weeks, making it the third successive period where growth has been above 3% for the Irish grocery market.

David Berry, director at Kantar Worldpanel, explains: “Over the past twelve months, we have seen a gradual increase in the level of price inflation, increasing from slight deflation of -0.1% in March 2015 to inflation of 2.6% in the past 12 weeks.  Interestingly, shoppers don’t seem deterred by rising prices, increasing their spending well ahead of the rate of inflation.

“Elsewhere, Lidl’s double digit growth continues, improving their market share by half a percentage point.  Over 66% of Irish households shopped in a Lidl store in the past 12 weeks, compared with less than 60% five years ago. Aldi’s growth is more modest but remains impressive, with larger shopping trips increasing sales by 3.0%," he continued.

© 2016 - Checkout Magazine by Niall Swan

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