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Empowering Consumers

Published on Oct 21 2019 9:05 AM

Empowering Consumers

Patricia Callan, director of Drinks Ireland explains why the federation has signed up to the European-wide Memorandum of Understanding (MoU) relating to the spirits sector

The Irish drinks sector is very proud of the products we make and we want to further empower our consumers.

Over the past few years there has been huge growth in the sector, driven by innovation and diversity.

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