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Over Half Of Consumers Admit To Regular Impulse Purchases

Published on Mar 22 2016 7:35 AM

Over Half Of Consumers Admit To Regular Impulse Purchases

Over half of Irish adults admit to not sticking to shopping lists when doing their main grocery shop. According to the latest Consumer Insights report from Empathy Research, 57% of Irish adults who write a shopping list for their main grocery shop admit to 'regularly buying items' that are not on their shopping list, while a further 35% indicated that they 'sometimes indulge in impulse buys'.

Meanwhile, 1 in 5 (21%) of those who write shopping lists for their main grocery shop 'regularly forget items' on their shopping list, while a further 42% indicated they 'sometimes' forget. Looking at this by gender, females are more likely to forget items on their shopping list than males, with almost 1 in 4 (24%) females saying they regularly forget items, compared to 16% of males.

Almost two thirds (64%) of Irish adults write a shopping list when they do their main grocery shop. Females (69%) are significantly more likely to write a shopping list than males (58%). Looking at this by age, under 35s are more likely to write a shopping list when doing their main grocery shop than older age groups.

An old-fashioned paper list is still the most common type of shopping list, with half (50%) of Irish adults indicating they write the shopping list for their main grocery shop using pen and paper. Almost 1 in 5 (17%) Irish adults write their grocery list on their phone. Looking at this by gender, females are significantly more likely to write shopping lists on paper (53% vs. 45% males) while marginally more females (19%) write shopping lists on their phone compared to males (15%).

Of those who write shopping lists for their main grocery shop, 6 out of 10 (61%) indicated that their list consists of generic terms only such as tea, cereal, etc. Almost 1 in 5 (17%) indicated that their list consists mainly of generic terms with a few specific brand names while a further 13% indicated they have an almost equal amount of both generic terms and brand names.

Click here for more information from Empathy Research.

© 2016 - Checkout Magazine by Niall Swan

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