Six In Ten Adults Snack Outside Main Meals
Published on Nov 1 2017 8:25 AM
Almost six in ten (59%) adults claim to snack outside of their main meals once a day or more often, rising from 2016 levels where just over half (52%) of adults claimed to snack outside of their main meals. Recent research on behalf of Retail Intelligence by Empathy Research, amongst a nationally representative sample of 1,011 adults aged 18+, sought to understand what has led to this change in snacking behaviour and how the food been consumed for snacks changes over the course of a day.
The increase recorded in snacking is driven by a significant increase in the proportion of adults who claim to snack several times per day (up from 24% in 2016 to 31% in 2017). The growth in this snacking is being driven by those aged under 34, where half (50%) of this cohort claim to snack several times per day.
However, despite this increase in snacking frequency, there has been no change in the proportion of adults who claim to snack "around 11am or mid-morning", with just over a quarter (27%) snacking at this time, in line with the 2016 incidence (26%). Snacking at this time of the day is more likely to occur amongst females (30%) and those aged under 34 (34%).
There are signs though that the "11am snack" is becoming a healthier snack occasion than it once was, with those who snack at this time choosing healthier snacking options. There has been a year-on-year reduction in the proportion who claim to consume biscuits (reducing from 31% to 25%) and chocolate (reducing from 18% to 9%) when snacking at 11am, with the proportion eating fruit unchanged year-on-year (42%).
For further information and more in-depth analysis on consumer behaviour when it comes to mid-morning snacking and snacking throughout the day, please contact Robbie Clarke at Empathy Research.
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