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Retail Intelligence

Weekly Round-Up… 2nd July, 2019

By Publications Checkout
Weekly Round-Up… 2nd July, 2019

Mondelēz International and Enel Green Power North America, the Enel Group’s US-based renewables company, today announced the signing of a twelve-year power purchase agreement (PPA) under which Mondelēz International will purchase the energy delivered to the electricity grid from a 65 MW portion of Enel Green Power North America’s Roadrunner project, a solar farm in Texas, United States. The partnership enables Mondelēz to make substantial progress against its sustainability goals by reducing 80,000 metric tons of carbon dioxide emissions.

Spar Ireland is using part of BWG Foods’ €1 million investment in the brand to launch an advertising campaign, which will be released on 3 July on TV, online, and in-store. In the ad, individuals at different stages of life are shopping at Spar. The advertising campaign is focused on showing how Spar adapts to its customers’ shopping habits and is called ‘Spar Always Changing’, according to a statement. The commercial is set in a woodland forest and features the Spar tree. The setting is supposed to align with the look and feel of Spar’s new store design. There are 10 second, 30 second, and 40 second versions of the ad. Spar’s goal is to be a convenient shopping option for customers. The retailer will tailor store offerings in real-time to different periods of the day and use consumer facing technology solutions in order to adapt to customers’ needs quickly.

The Boots Advantage card loyalty programme– is now available by phone, and is offering a guaranteed 200 free points for all first time users. The Digital Advantage Card – available via the Boots app - allows customers to collect, redeem and check their points directly from their mobile. The Boots Advantage points system continues to offer 4 points for every €1 spent, with members of the Boots Parenting Club and Over 60s programme earning a boosted 10 points for every €1 on a selected range of products. New brand launches including Fenty, Ole Henriksen and IT Cosmetics have helped drive 4% increase in monthly visits on the website and a 240% increase in app users in the last 12 months.

Smurfit Kappa has used its eSmart service to enable the leading Latin American egg provider to successfully enter the eCommerce channel. Granja Mantiqueira decided to launch a new ‘Egg Club’ through which consumers could order eggs online for home delivery in Brazil. Aware that packaging plays a critically important role for the eCommerce channel, especially for a product as fragile as eggs, the company tasked Smurfit Kappa to come up with a solution.

Juul, the USA’s best-selling vaping technology, has agreed to an innovative new partnership with WH Smith Travel stores to help more adult smokers make the switch from cigarettes. The deal will see a core range of Juul products stocked across over 200 sites including train stations, motorway services and airports from 24th June.

Pernod Ricard has strengthened its presence in Indonesia through the issuance of licenses for business operations distribution for PT Pernod Ricard Indonesia which was conducted on September 17, 2018. This business movement also signifies the 87th affiliate of Pernod Ricard in the world. Along with the issuance of licenses for distribution business operations, it will also boost employment in Indonesia, as well as it's economy. PT Pernod Ricard in Indonesia will serve a local market that focuses on producing the two latest variants of Seagram's, namely “Imperial Black Whisky” and “Seagram’s Extra Smooth Vodka”.

The US pork lobby said on Tuesday more must be done to simplify regulations for genetically altered livestock, weeks after President Donald Trump signed an executive order to streamline the review process for agricultural technology. Trump, who was elected in 2016 with broad support from farmers, signed the order in Iowa on 11 June and said it would speed up reviews of biotechnology. The National Pork Producers Council had hoped the order would result in the US Department of Agriculture (USDA) establishing a regulatory framework for gene editing, a technology that could be used to alter hogs to resist disease.

Coca-Cola Amatil has produced Australia’s first carbonated soft drink bottles made from 100% recycled plastic, in a major step forward for sustainability. Group Managing Director Alison Watkins said while 100% recycled plastic had previously been used in still beverages, it had never successfully been used for carbonated drinks. All of Coca-Cola Amatil’s single-serve plastic bottles in Australia will switch to the new fully recycled materials by the end of 2019. Coca-Cola Australia and Coca-Cola Amatil have previously announced that 7 out of 10 of their plastic bottles would be made from recycled plastic by 2020. This reduces Amatil’s use of virgin plastic by around 10,000 tonnes a year.

© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.

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