BWG Foods has announced details of an €8 million Londis store redevelopment plan, which will see 17 stores across Ireland receive complete upgrades in 2016.
A further 23 stores will introduce new deli and coffee offerings as part of the plan.
The investment marks the first in what has been described as a ‘series of significant initiatives’ planned for the Londis brand by BWG Foods, following its integration into BWG last year.
The new model has already been piloted at two ‘ambassador’ stores in Milltown, Co. Kerry, and O’Connell Street in Dublin.
The new look, which incorporates the new Bia Blas deli concept and Seattle’s Best and Insomnia coffee offerings, aims to ‘strengthen the brand’s customer appeal in traditional grocery departments, while enhancing its local convenience positioning through an improved fresh food offering and newly introduced essential local services’.
“We believe we have developed a new store design that will allow Londis retailers to maximise opportunities in a strengthened Irish economy, differentiate themselves in the marketplace and meet the continually evolving needs and expectations of convenience retailing’s multifaceted customer base,” commented Willie O’Byrne, Managing Director, BWG Foods.
“Our two ambassador stores have already reported very positive performance uplifts since implementing the redesign and we expect to see a minimum 10 percent increase in trading across upgraded stores over their first year. We will continue to invest with our independent retail partners to drive the growth and development of the Londis brand in Ireland.”
Pictured is Willie O’Byrne, Managing Director BWG Foods and Conor Hayes, Londis Sales Director with Seamus Kelly of Londis Milltown, Co Kerry.
© 2016 - Checkout Magazine by Stephen Wynne-Jones