Daybreak has announced that the 2022 ‘Get a Move On!’ campaign has raised €36,328 for long-term charity partner the Irish Heart Foundation.
During the month of September, 169 Daybreak stores across Ireland took part in the active challenge, wherein participants committed to increasing their daily activity to 10,000 steps per day. The active challenge saw Daybreak customers, family and friends sponsor participants to achieve the fundraising target.
According to the retailer, the goal of the ‘Get a Move On!’ campaign was to highlight that small changes in your daily routine, such as increasing your daily step count, can make a big difference to heart health, all while raising funds for a worthy cause.
“We are blown away by the generosity and support [that] the ‘Get a Move On!’ campaign has received,” said Molly Byrne, assistant brand manager, Daybreak.
“The Irish Heart Foundation is an incredible charity, and we are proud to support their amazing work and mission to reduce unnecessary deaths in Ireland due to cardiovascular disease and stroke.”
The Irish Heart Foundation has been Daybreak’s chosen charity partner since 2016, and since then, Daybreak has helped the charity provide much-needed support to communities across Ireland.
The Irish Heart Foundation offers various services, including online and in-person resources, such as patient advocacy, education, CPR training and counselling support.
Cliodhna Burke, senior business development manager, the Irish Heart Foundation, added, “We are thankful for the wonderful partnership we have with Daybreak, and for the amazing support they have provided to our charity over the years. We are so grateful for Daybreak employees and shoppers for supporting us and ‘Getting a Move On’ towards tackling heart disease!”