Football legend Paul McGrath has helped launch new Londis initiative Jump for Joy, which aims to raise money for Pieta House, a service that provides therapeutic support for people who are in suicidal distress and those who self-harm.
Jump for Joy is the brainchild of Londis retailer, John Roche from Doneraile, Co. Cork. Having helped raise over €20,000 for Pieta House over the last two years through sponsored walks, he decided to go one step further and carry out a parachute jump.
"This year we are getting a bit more adventurous, enlisting the help of fellow retailers and BWG Foods head office staff to take part in a sponsored parachute jump on Saturday, 14 May," he said.
"Pieta House is an important service to have in the community and we hope that proceeds from this event will help some people who are experiencing difficulties in their lives."
Thirteen Londis stores have signed up for Jump for Joy, with a total of 32 jumpers agreeing to parachute for Pieta House. Each participant must raise €400 for the charity, which means Londis will be donating a minimum of €12,000.
Conor Hayes, Londis Sales Director commented, "This fundraising initiative is exciting as so many stores within Londis have signed up to raise money and do the jump.
"Each store has a barometer to track monies raised by customers, so it’s definitely creating a buzz in the stores that are participating."
The Jump for Joy will take place 14 May, at The Irish Parachute Club, in Clonbullogue, Co. Offaly.
© 2016 - Checkout Magazine by Jenny Whelan.