Next month has been designated ‘Guaranteed Irish Month’ to highlight the 44-year legacy of the brand that promotes Irish investment.
Guaranteed Irish counts about 300 members of homegrown and international businesses investing in Ireland, according to CEO, Bríd O’Connell.
"Anyone can apply, but they must demonstrate that they create quality and sustainable jobs here, make a contribution to the community and fly the flag of provenance while showcasing Ireland at its best,” O’Connell told Brian Finn on RTÉ’s Morning Ireland.
Large And Small
In an increasingly globalised world with free trade and the EU, the Guaranteed Irish logo has sought to reassert itself among companies, from big multinationals to SMEs, according to O’Connell.
"The brand has re-emerged in the last year or so,” O’Connell said. “We've companies like KPMG, MSD along with Ballymaloe and Clonakilty Pudding and Irish Cement. Multinational and indigenous companies all working to support jobs and community.”
In particular, with the recent Brexit vote, the new campaign for March is aimed at being a timely response to that referendum, according to O'Connell.
"That mirrors the type of client that we see applying for membership,” said O’Connell. “There's more drive and urgency and awareness of provenance. There's also an awareness that we need to monetise and leverage that sense of Irishness.”
‘Wearing the green jersey’ needed to be translated into jobs and improving quality of life and society, and Guaranteed Irish was needed as a lobbyist in the Government for those aspects, O’Connell added.
Companies interested in membership can apply at guaranteedirish.ie.
© 2018 - Checkout Magazine by Kevin Duggan