Musgrave MarketPlace, today 31 May announced it is investing €650,000 to support the reopening of Irish hospitality at the beginning of June.
As part of this investment, the wholesale supplier to the foodservice, retail and SME businesses, said it has launched a range of new initiatives to support the industry and assist the reboot and recovery of the sector.
Commenting on today’s announcement Michael McCormack, managing director of Musgrave Wholesale Partners said, “The reopening of hospitality marks an important milestone for our customers, suppliers and indeed Ireland’s economic recovery."
"As an Irish family-owned business with 145 years supporting hospitality here, local is in our DNA," he said.
From today Musgrave MarketPlace said it will roll out a nationwide campaign to encourage consumers to support its local hospitality businesses.
#SupportIrishHospitality will include press ads in seven national dailies and nationwide radio, digital and social media advertising campaigns calling on consumers to help the industry get back on its feet by dining out responsibly.
"Our #SupportIrishHospitality campaign is about giving our customers and indeed the hospitality sector as much support as we possibly can as they reopen, whether that be through our reboot resource designed in collaboration with our customers or an advertising campaign aimed at encouraging the consumer to support hospitality," McCormack said.
Musgrave MarketPlace highlighted it will also be using its social channels to spotlight local hospitality businesses around the country throughout the campaign as well as giving consumers a chance to win vouchers for their favourite local eateries.
"Luck alone will not be enough – the sector needs all our support," he added.
According to the group, it is estimated that the foodservice industry was worth €6.3 billion pre-COVID employing between 150,000 and 250,000 people making it vital to the recovery of the economy.