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Musgrave Seals €5m Export Deal With Bahrain Supermarket

Musgrave has announced an export deal worth €5 million with Alosra, a Kingdom of Bahrain’s supermarket.

'Under the terms of the agreement, Musgrave will supply a selection of products from its SuperValu and Musgrave Excellence Own Brand range, as well as a number of Irish brands including products from its Food Academy programme, which is run in partnership with Bord Bia and the Local Enterprise Offices,' the grocery retail and wholesale company said in a statement.

“Global demand for Irish produce continues to grow thanks to its outstanding quality and the dedicated efforts of Bord Bia. This demand has led to our latest export agreement with Alosra, Bahrain’s leading premium supermarket group. Musgrave is proud to support long-standing Irish producers and suppliers and enable small brands to access global markets,” said Chris Martin, Musgrave CEO.

Growing Appeal

There is growing appeal in Bahrain for specific product segments such as breakfast cereals, coffee, jam, biscuits and healthy snacks, which are all included in the SuperValu Own Brand range.

“Alosra has had a longstanding interest in and a relationship with Ireland”, said BMMI General Manager of Food Retailing and Production, Jaffar Al Asfoor, who oversees Alosra supermarket.

“Many members of our team trained in Ireland and we have always been inspired by how passionate Irish people are about their heritage and their food. With Musgrave, we found a partner that we have perfect synergy with and we thought this would be a great opportunity for Ireland to come to Bahrain.”

© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.

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