Musgrave Group today announced the launch of a major fundraising campaign across the island of Ireland to support people impacted by the crisis in Ukraine.
As part of the campaign Musgrave noted that it will immediately donate €250,000 to the Irish Red Cross and UNICEF.
Noel Keeley, CEO Musgrave Group said that both charities it is working with have advised that donating funds is the fastest and most effective way to help people at this time.
From today, shoppers in SuperValu, Centra and Donnybrook Fair will be able to donate €2 in the Republic of Ireland or £2 in Northern Ireland via a simple 'Tap to Donate' mechanism in store at the till.
In the coming days, shoppers in Musgrave MarketPlace, Mace NI and Daybreak will also be able to donate.
“Over the last number of days, we in Musgrave, along with our customers, colleagues and retailers have all been moved by the appalling crisis unfolding in Ukraine. We wanted to show our solidarity and to help in some practical way those impacted by these shocking and tragic events," said Noel Keeley, CEO Musgrave Group.
According to Musgrave, 100% of the funds donated will go directly to help fund the immediate humanitarian response.
In the Republic of Ireland, the money raised will go to the Irish Red Cross while in Northern Ireland the funds raised will go to UNICEF.
Commenting on the appeal, Liam O’Dwyer, secretary general of the Irish Red Cross said:,“We would like to thank the people across the island of Ireland and Musgrave for their generosity and quick response to this crisis. Cash donations allow us to respond as quickly as possible on the ground to ensure the donations can make an impact to those who need it most.”
Commenting on the appeal, Peter Power, executive director, UNICEF Ireland said, “The children of Ukraine need help now. Through this action by Musgrave and their customers, UNICEF will be able to protect more children living in conflict and scale up our life-saving programmes for children.”