Retailers To Take Part In 'One For Ireland' Campaign To Fight Youth Homelessness
The One for Ireland campaign is set to see retailers nationwide ask customers to add €1 to their bill on 29 April, to help in the fight against youth homelessness.
The campaign, supported by the Irish Youth Foundation, aims to raise €1 million for the 1,700 homeless children living in Ireland today.
Participating retailers, as well as restaurants and coffee shops, will be provided with plastic barcode tags that can be inputted into their EPOS systems to the value of €1.
Cashiers will be instructed to ask customers, "Would you like to give One for Ireland?" and, if the customer says yes, they scan the code.
So far, 500 retailers have signed up, and the organisers hope to bring this number to 1,500 in order to meet its target.
All funds donated will be granted to agencies, such as Focus Ireland, The Simon Community and St Vincent de Paul, to help improve the lives of homeless children and young people in Ireland.
Founder of One for Ireland, Max Doyle commented, "The simplicity of the model ensures that it is sustainable because it is affordable.
"We need to reach a large sum of people in order to achieve our target of €1 million, so getting retailers, restaurants, coffee shops etc. on board is critical to achieving this."
Niall McLoughlin, CEO, Irish Youth Foundation added, "The real heroes of this campaign will be the retailers and those working in shops on 29th April. They are the ones who will really make this campaign a success."
Retailers can sign up to the scheme here.