SPAR International, together with its Lebanese partner, Retail Works SAL, part of Business Management Integrated (BMI) Holding, has launched its first two stores in Lebanon . The launch signifies the start of their robust expansion plans into the Lebanese market - which includes two additional store openings later this year.
Commenting, Dr Gordon Campbell CEO of SPAR International said, “These store launches mark another significant milestone in the development of the SPAR brand in the Middle East. We are confident that these quality stores in these excellent locations will provide Lebanese consumers with an exciting new customer experience which we are committed to emulating in our stores across the region.”
The first two SPAR stores in Lebanon are located in Nabatiyeh and the Sodeco area of Beirut. Both stores were launched on Saturday March 7th with a ceremony at the 2,400 square meter Nabatiyeh store.
Speaking at the Nabatiyeh launch, Mr David Moore, Retail Development Manager of SPAR International, said “These stores are a great example of the strong support which SPAR International can provide in retail layout, in store communications, merchandising training and cross-merchandising guidance, which makes a significant contribution to our partners in Lebanon and all over the world.”
Mr Ibrahim Al Bahar, Chairman of SPAR Middle East added that "Lebanon will be our first country outside the Gulf region in the Middle East and this is a loud testimony of the SPAR model and its capability of being exported successfully across borders."
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