Tesco Ireland has partnered with the Women’s Museum of Ireland to shine a light on inspirational women of Ireland in celebration of International Women’s Day, with a special installation across its stores on Friday 8th March.
The Irish arm of the UK retailer aims to showcase Ireland’s historic female figures and their pioneering contributions to society, by providing a platform for those both well and less-well-known in Ireland’s history.
Tesco chose six women featured in the Women’s Museum of Ireland based on their historic impact both at home and abroad and how they’ve influenced them in today’s world.
Customers of Tesco stores across the country will see the stories of these women come to life across Friday, International Women’s Day.
“We’re incredibly proud to partner with the Women’s Museum of Ireland for this celebration of International Women’s Day,” Ruairi Twomey, marketing director, Tesco Ireland.
“We’re inspired everyday by the women across the country who work and shop in our stores and hope to inspire the next generation by telling the somewhat unknown stories of inspirational women of Irish history.”
Jeanne Sutton, who runs the Women’s Museum of Ireland on a voluntary basis, added that the Museum is delighted to have a spotlight on our women of history with Tesco for International Women’s Day.
“With no physical location, our Museum lives online and we’re very happy to have it brought to life across Ireland with the help of Tesco Ireland,” she said, “we’ll reach a whole new audience and the stories of our Women will live on in new mediums.”
The Women’s Museum of Ireland, a virtual museum, was founded in 2012 to promote the formal recognition of the role of women in Irish history as well as the role of Irish women abroad. The museum hopes to encourage the continuation of these successes in a new generation of women in Ireland and abroad.
The audio stories of the women are all available via tescoirl.com/wmi.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.