It’s that time of year again, where the grocery retailers and brands you love, go the extra mile in their efforts to encourage you to visit their stores, buy their products, and in the process, serve you a generous helping of that warm and tingly festive feeling.
Whether it’s a supermarket enchanting us with the tale of a rogue vegetable or a financial services company encouraging us to shop locally whilst setting our feet tapping in time to a classic anthem, it’s clear that advertisements around the holiday season resonate with us more powerfully than at any other time of year.
Without further ado, Checkout presents the Top Christmas Ads for 2019.
Kevin the Carrot, Aldi Ireland
When it comes to consumers’ favourite TV food and drink brand adverts, the new Christmas Aldi: Kevin the Carrot advertisement has claimed the number one spot.
This year the root vegetable is back on the screens but this time with a new nemesis, Russell Sprout and his gang of ‘Leafy Blinders’ who are boiling with rage about Kevin and his family of carrots stealing the show as the star Christmas vegetable.
Kevin’s popularity has grown steadily over the past three years and it seems he’s becoming something of a festive season treasure.
Lidl’s Christmas Elves, Lidl Ireland
Lidl’s festive advertisement follows the adventures of Nick the elf, who boldly sneaks out of a Lidl store by concealing himself in the trolley of a young family who have just finished their Christmas grocery shop.
Upon returning home, the kids and their mother are amazed by the elf’s appearance and magic powers.
When their father reveals the Christmas lights he has been painstakingly erecting outside, the rest of Nick’s elvish family appear and steal his thunder, much to the delight of the star-struck kids.
This advert is part of clever integrated campaign which allows you to pick up your very own adorable Elf in-store and make up some great stories of your own.
Holidays are Coming, Coca-Cola
A perennial favourite, Christmas truly wouldn’t be the same without Coca-Cola’s iconic Holidays are Coming advertisement.
The original 1995 advert follows the arrival of a festive parade of twinkling Coca-Cola trucks into a snow-covered town.
Residents rush out to see the vehicles, and we are privy to a glimpse of Old St. Nick himself during the ad’s denouement.
The classic advert has been repeated many times since, with slight adjustments to keep it fresh.
This year’s iteration features a modernised version of it’s well-known jingle -Wonderful Dream (Holidays are Coming).
Delivering Christmas, Tesco
Riffing on Back to the Future, Tesco’s Delivering Christmas advertisement ties in with the supermarket’s 100th anniversary.
The advert follows Joel, a delivery driver, on his last shift before Christmas, navigating his way through a snow-laden village.
After his van becomes entangled in some magic street lights, Joel ends up embarking on a time travelling adventure through the decades, which sees him deliver some festive Tesco grocery drop-offs to the likes of Winston Churchill at Number 10 Downing Street, host Jim Bowen on the classic darts game-show Bullseye, and jubilant partygoers at a number of Christmas parties, including revellers at a rave.
The advert’s fun and festive tone provides some very welcome light-hearted relief that momentarily cuts through the gloomy shadow overhanging a Britain in political limbo.
This Is Not Just Food, Marks and Spencer’s
Mark and Spencer’s Christmas food advertisement follows Paddy McGuinness and Emma Willis at a festive Christmas market where they sample some of M&S’ most delectable and indulgent Christmas foods, including sweet Torched Berry Pavlova, ooey gooey Brie En Croûte and the pièce de résistance, The Perfect Turkey.
The sumptuous Christmas food exhibited will be certain to whet the appetites of many consumers, who are no doubt already salivating at the thought of the festive feed awaiting them come the 25th.
Magic of Frozen, Iceland
Following last year’s controversial banned advertisement denouncing the harmful effects associated with the cultivation of palm-oil, Iceland have returned to more politically neutral ground for their 2019 Christmas advert, electing to team up with Disney for a savvy Frozen 2 inspired collaboration that coyly plays on the fact they are both experts in all matters “Frozen.”
The advert features an exclusive animation with an array of Disney’s Frozen 2 characters making an appearance, including the Queen of Arendelle herself, Elsa, Princess Anna, Kristoff, reindeer Sven and everybody’s favourite snowman, Olaf.
The characters magically appear during a family game of charades and divulge their favourite things about the Holiday season.
All Mariah Carey wants this Christmas, Walkers
This year, Walkers have enlisted the help of global pop super-star Mariah Carey and her Christmas anthem “All I Want for Christmas Is You” for a festive advertisement promoting Walkers’ new selection of Christmas flavours.
The advert opens with Carey on the set of a music video for the Christmas classic. As the shoot ends, Carey saunters through the set, distributing a variety of absurd gifts.
Carey’s generosity ultimately meets its match in the form of the last bag of Walkers new Pigs in Blankets flavour crisp offering, which she tussles with a fellow actor dressed in elf attire over.
There is no doubt that the advert’s end tagline: ‘Walkers, too good to share’, will not be heeded on social media platforms, where it will be mined for memes and shared again and again.
Dunnes Stores (Ireland)
The weather is looking nasty for Santa's arrival – this is Ireland, after all – so some enterprising children take things into their own hands to ensure a safe passage from the North Pole.
© 2019 Checkout – your source for the latest Irish retail news. Article by Jamie Lane. Click subscribe to sign up for the Checkout print edition.