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WABEL: Imagining The Future Of Private-Label Frozen Food

Published on Mar 5 2015 3:56 PM in Retail

WABEL: Imagining The Future Of Private-Label Frozen Food

The third edition of the Wabel Frozen Summit will bring together the key players in the European private-label frozen-food market when it takes place in Paris next week.

Taking place across two days (11-12 March) at the Hilton Charles de Gaulle, the business summit will focus on frozen food as a category where private-label market share is the most resistant to the growing competition from the side of national brands.

Described as the 'sector of the future', frozen food is also the most open to product innovations, ranging from ingredients to packaging. Environmentally-friendly developments, such as energy-efficiency and food-waste management, are also set to be explored.

Reflecting on these issues, the participants of the 2015 Wabel Frozen Summit will look to what the future holds for private label.

The Mintel Innovation Store will showcase the existing product innovations expected to shape the future of European retailing, while conferences by IRI will provide the insight into the market trends and forecasts.

Leading European retailers (Iceland, Kaufland, Superunie, Maxima, Waitrose, EMD) will present industry insights, while the much-anticipated WABEL Frozen Awards ceremony will highlight the best frozen products of 2014; products that set a new quality benchmark for both retailers and suppliers.

The Summit is expected to generate immediate business opportunities for both buyers and suppliers, who will meet each other during prescheduled private business meetings.

Along with the retailers that have already become frequent guests at the Wabel Frozen Summits, such as Tesco, Carrefour and Metro, the presence this year of leading online grocery retailer Ocado, which is looking to develop its own private label range, proves that the retail future of e-commerce is closer than it seems.

Only a few years ago, e-commerce in food products was considered unviable and unfeasible, however, today, more and more retailers are now launching online sections in order to stay competitive.

For more information about WABEL and the WABEL Summits, visit

© 2015 European Supermarket Magazine – your source for the latest retail news.

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