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Next Stage Of Development Underway As Stills Arrive At New Roe & Co Distillery

Published on Oct 15 2018 3:50 PM in A-Brands tagged: Trending Posts / Diageo / Roe & Co / copper vessels / Guinness Power Station

Next Stage Of Development Underway As Stills Arrive At New Roe & Co Distillery

Three copper vessels have arrived at the former Guinness Power Station on James’s Street in Dublin, rebranded as a new Roe & Co Distillery and visitor experience.

The wash still, intermediate still, and spirit still has been underway since the end of 2017, crafted at Diageo’s Abercombie in Scotland and is going to be distilled in Roe & Co Irish Whiskey.

The new distillery and visitor centre is situated near to the George Roe and Co distillery once stood and is distilling 14,000 litres of whiskey in every run, with an annual capacity of approximately 500,000 litres.

"It housed the coal-fired steam boilers and turbines that powered the Guinness brewery for many decades," said Gavan O'Halloran, project manager for the distillery build.

Roe & Co's Aims And Development

Diageo had announced this move into the Premium Blended Irish Whiskey category in January 2017, outlining a €25 million investment over three years.

Hayley Millner, Roe & Co marketing manager, said: “Roe & Co launched in 2017 and is now available in markets across multiple European countries. We are truly creating a brand that becomes a trusted ‘go to’ for the bartending community across Europe."

After setting all the construction products into the Roe & Co venue, the alcoholic beverages company now is aiming to fabricate wooden washbacks, which will provide the key feedstock for the distillery.

Roe & Co is named after George Roe, a whiskey maker, whose distillery, George Roe and Co, extended over 17 acres on Thomas Street in Dublin, being reportedly Ireland's largest distillery.

© 2018 Checkout – your source for the latest Irish retail news. Article by Maria Cabecos. Click subscribe to sign up for the Checkout print edition.

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