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The Sunday Times Unveils New 'Streamlined' Design

Published on Apr 6 2017 2:51 PM in A-Brands

The Sunday Times Unveils New 'Streamlined' Design

The Sunday Times has unveiled a new design, according to a statement it issued today (6 April.)

Reportedly, its new streamlined design with easier navigation between the sections and a higher story count on each page 'makes the paper work harder for busy readers'.

According to Frank Fitzgibbon, Editor of The Sunday Times,"The Sunday Times can be relied upon to challenge, entertain, inspire and inform. We’ve reorganised the newspaper to make it easier to read. Featuring an elegant new typeface called Publico, our refreshed design aims to help readers navigate their busy lives by streamlining the sections they love and sign-posting the best of what we offer each Sunday, ensuring that we remain the go-to destination for news you can trust and use.”

It outlined that the creative brief was to 'rethink a trusted newspaper in an era when the role of Sundays has shifted from catching up to planning ahead'.  

Catherine Newman, Chief Marketing Officer for The Times and The Sunday Times, said:“Sundays are now a day of action rather than relaxation and we are now making decisions for the days, weeks and months ahead. The Sunday Times is uniquely positioned to help its readers make those decisions by providing them with actionable information and ideas. That is why our readers are a uniquely engaged and loyal audience who spend over 93 minutes with the paper. Our new look reflects the evolving role of the brand in our readers’ lives.”

The Sunday newspaper delivers local and international stories, as well as opinions from well-known columnists such as Justine McCarthy and Conor Brady.

© 2017 - Checkout Magazine by Donna Ahern

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