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SuperValu Holds Top Spot For Eighth Month: Kantar Worldpanel

Published on Aug 1 2017 10:13 AM

SuperValu Holds Top Spot For Eighth Month: Kantar Worldpanel

SuperValu remains in the top spot for the 8th consecutive period, despite the fact that its market share has dropped 0.3% to 22.1%, according to the latest grocery market share figures by Kantar Worldpanel in Ireland, published for the 12 weeks ending 16 July 2017.

It showed that the sector continued to grow despite deepening price deflation and that value of the grocery market rose by 2.0% during the past quarter compared to last year.

"In response to lower prices, shoppers have been putting more items into their baskets, which has kept market performance on an upward trajectory." Cora Campbell, consumer insight director at Kantar Worldpanel said.

The report showed that the sector is worth €2.34 billion over the 12 weeks – up €45 million on last year.

Campbell stated that shoppers continue to favour retailers’ own brands, with sales growing by 3.7% and accounting for 55% of total grocery spending over the past 12 weeks.

In second position, Tesco captured 21.9% market share, with a 0.4% lead over Dunnes Stores which came in at third place.

Value sales at Tesco increased by 2.0% during the past quarter as 'consumers made one extra visit on average to the retailer, and continued to buy more each time they shopped'.

Meanwhile Lidl and Aldi have also enjoyed strong performances over the past 12 weeks – Lidl’s growth accelerated to 3.8%, with Aldi boosting sales by 3.7%.

© 2017 - Checkout Magazine by Donna Ahern

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