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SuperValu Retains Its Position As The Top Supermarket In Ireland

Published on Sep 26 2017 2:24 PM

SuperValu Retains Its Position As The Top Supermarket In Ireland

SuperValu has retained its position as the top supermarket in the country, according to the latest figures from Kantar Worldpanel.

However, the figures for the 12 weeks ending 10 September 2017 also show that second-place Tesco experienced its strongest period of growth in over five years.

“SuperValu remains the largest grocer with a market share of 22.1%," said David Berry, director at Kantar Worldpanel. "Although strong sales growth from Tesco – its highest since April 2012 – has helped narrow SuperValu’s lead to just a 0.1 percentage point."

“Tesco saw sales grow by an impressive 4.3% during the past 12 weeks, compared to the same time last year. Although prices have fallen overall at the grocer, this has been countered by an increase in spending – the average shopper spent €15 more with Tesco than during the same period last year."

Supermarket Share

Just below market leaders SuperValu and Tesco, Dunnes Stores held its market share steady at 21.6%, although Berry noted that "performance has been mixed" for Dunnes during the latest quarter.

"Although spending per trip has increased by 5%, the percentage of the population visiting the store actually dropped by 5% during the same period. The challenge now will be attracting those lost shoppers back to the supermarket – a vital step if Dunnes is to improve its market share ranking.”

Meanwhile, discounters Aldi and Lidl both experienced an increase in sales year on year, up by 3.3% and 2.4%, respectively.

Lidl held its market share at 11.8%, while Aldi increased its share to 11.6% (+0.1%).

Market Performance

Deflation in the Irish grocery market eased slightly compared to last month, standing at 0.4%, although falling prices did not prevent overall market growth, which was up by 2.3% year-on-year.

“As Irish families head back to school, we’ve seen strong performance from a number of lunchbox staples," added Berry.

"Sales of cooked meats and bread increased by 3.7% and 3.6% respectively, while crisps posted a particularly strong sales increase – up 12.1%.”

© 2017 - Checkout Magazine by Donna Ahern

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