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SuperValu Announces Plans To Sell €32m In Irish Potatoes

Published on Jul 18 2017 10:46 AM

SuperValu Announces Plans To Sell €32m In Irish Potatoes

SuperValu has recently announced that it expects to sell €32 million worth of home grown Irish potatoes in 2017.

This season's potatoes are grown by Wexford Co farmers John and Chris Fortune, who have supplied SuperValu for the last 15 years. This year, they will be supplying the store with new season Irish potatoes, including Kerr's Pink, Golden Wonders, and Rooster. In addition, baby salad potatoes will also be made available in stores.

Chris Fortune said, “Our relationship with SuperValu is very important to us and has been something we have carefully cultivated over the last 15 years. As second-generation growers, our farm has been building slowly over the last three decades, but developing strong partnerships like this and seeing your product sold in SuperValu stores across Ireland makes all the hard work worth it.”

Martin Kelleher, Managing Director, SuperValu commented, “As the number one supporter of the Irish agri-food industry, SuperValu is committed to delivering high quality locally-sourced Irish produce to consumers.

"SuperValu works with more Irish suppliers than any other retailer in the country and our long-term relationships with suppliers like John and Chris allow us to continue to drive the fresh food leadership agenda while giving shoppers the very best in locally sourced fresh food. We look forward to working with the Fortune brothers for many years to come as we continue to fulfil our commitment to supporting local.”

SuperValu sources from over 2,200 Irish suppliers, contributing €2.19m to the economy each year.

© 2017 - Checkout Magazine by Patrick Lewers

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