Enterprise Ireland and the Institute of International and European Affairs (IIEA) announced that it will host the first of a three-part event webinar series that explores the untapped opportunities for Irish businesses within Europe.
As one of the world’s most dynamic, prosperous, and stable markets, the Eurozone is home to over 340 million consumers, offering significant and untapped opportunities for Irish companies, the group said.
Opened by Tánaiste and Minister for Enterprise, Trade and Employment, Leo Varadkar TD, the webinar will feature insights from Enterprise Ireland, the IIEA, and the EU Commission, as well as companies currently trading in the Eurozone.
Tánaiste and Minister for Enterprise, Trade and Employment, Leo Varadkar TD said, “It was a pleasure to open today’s event. It’s almost 50 years since Ireland joined the European Economic Community and it’s nearly 20 years since we adopted the euro. Our membership has had a significant influence transforming Irish society and our economy for the better.
"EU markets will continue to play a pivotal role in Ireland’s future, as we rebuild after the pandemic and navigate our new trading relationship with the UK. Our membership is particularly important to our ambition to grow our domestic SME sector and diversify into new export markets.
"Although many Irish businesses are finding success in exporting to the Eurozone, the huge potential is still largely untapped for the majority of our SMEs."
'Ireland Can Plan A Key Role'
Kerstin Jorna, director-general, directorate-general for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW), European Commission said, “As Europe emerges from the pandemic, our focus is on supporting the green and digital transition of our single market. That means strengthening the resilience of our Single Market; building strategic capacities where we identify Europe’s dependencies and promoting the green and digital business case."
Jorna noted that SMEs should be at the centre of this and that Ireland can play a key role.
"The country is a strong hub for innovation and scientific excellence in Europe and there are huge opportunities for Irish companies to reap the full benefits of the Single Market, both from an exporting and importing point of view,” Jorna added.