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PepsiCo To Launch Mountain Dew-Branded Alcoholic Drinks In 2022

PepsiCo Inc is planning to launch a Mountain Dew-branded alcoholic beverage in the United States early next year, months after Coca-Cola Co launched its fi...

Diageo Launches Rockshore Hard Seltzer

The Brewers at St James’s Gate have introduced Rockshore Hard Seltzer, the latest addition to the Rockshore portfolio, which includes Rockshore Lager...

Absolut Vodka-Owner Pernod Ricard Tempted By Hard Seltzer Market

French spirits group Pernod Ricard is monitoring the so-called hard seltzer market before deciding whether to jump on the accelerating bandwagon,...

Molson Coors adds some fizz to portfolio with Bodega Bay hard seltzers

Molson Coors Beverage Company will support the roll-out of the Bodega Bay hard seltzer range for both the on and off-trade across Ireland and the UK, after...