Morrisons: latest news, retail insights and analysis | Checkout Magazine

Red And Orange And Yellow And Blue – Colour Theory In Supermarket Branding

Red, orange, yellow, blue – supermarket branding extends right to the colour of the logo, so what do the colours tell us about top retailers?

Morrisons has reported a seventh straight quarter of underlying sales growth and said its performance was improving under new leadership.

Grocery inflation in the UK has reached its lowest level since February 2022 as it fell to 4.5% this month, Kantar has reported.

Tesco has lost its appeal against a ruling that it infringed Lidl’s trademark over the use of a yellow square on a blue background.

British grocery prices rose at their lowest rate since March 2022 this month, data from Kantar has revealed.

Morrisons is following rivals in matching prices from discount retailers Aldi and Lidl as it seeks to reverse a loss in market share.

Marks and Spencer’s food retail business has built on a strong 2023 in the early weeks of the new year, new data from NIQ has shown.

Morrisons have said an improving trend in underlying sales helped lift the British supermarket group’s core earnings by 6.5% last year.