safefood | Checkout

The Big Picture: FMCG Brands Dominating OOH Market

PML Group looks at the FMCG brands that dominated the OOH market during the month of June. Cadbury FC Makes Its Return To The Pitch And Streets Eager...

Safefood OOH Campaign Encourages Shoppers To Serve Smaller Portions

Research from Kinetic, the Out of Home planning and buying agency, shows that 63% of main shoppers admitted that they were encouraged to serve smaller port...

Safefood Warns Against Under-16s Consuming Energy Drinks

Safefood has advised against those aged under 16 consuming energy drinks, following its research into their consumption in Ireland. The group’s re...

Store-Bought Wraps May Contain Up To 1,000 Calories, Says Report

A new report from safefood has indicated that many store-bought lunch wraps may not be as healthy as people think. The report, “What’s...