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Tayto Crisps Remains ‘Most Missed’ Food Among Irish Emigrants, Checkout/B&A Study Finds

Published on Nov 24 2015 8:42 AM in A-Brands tagged: Featured Post / Ireland / Tayto / B&A

Tayto Crisps Remains ‘Most Missed’ Food Among Irish Emigrants, Checkout/B&A Study Finds

Tayto Crisps are the ‘most missed’ food by Irish emigrants, according to the third annual ‘Diaspora Decides’ study by Checkout Magazine in association with Behaviour & Attitudes.

42% of the 546 respondents to the survey said that they missed Tayto while overseas, with 18% saying they miss the crisp brand ‘a lot’.

Other brands identified by emigrants include Cadbury chocolate (missed ‘a lot’ by 18% of respondents) and Kerrygold butter (missed ‘a lot’ by 17% of respondents).

When it comes to tea, Barry’s Tea is missed by 40% of respondents, with 17% missing it ‘a lot’, while Lyons Tea is also missed by 40% of respondents, with 16% missing it ‘a lot’.

In addition, the survey asked which product categories respondents felt were of a higher quality in Ireland, and which categories were of superior quality overseas.

Here, Stout scores highest, with 66% of respondents saying that they feel it is of a higher quality in Ireland. Also scoring highly are Prepacked Bacon/Rashers (with 65% believing Irish products to be of higher quality), Meat (62%), Sausages (61%), Butter (61%) and Milk (58%).

Commenting on the research, Martha Fanning, Director, Behaviour & Attitudes said, “When asked about the quality of Irish products and, more specifically, in what categories respondents feel they can find better quality products in Ireland than abroad, we see five out of the top six products are either in the meat or dairy categories.

“It seems that our panelists were unperturbed by recent WHO (World Health Organisation) utterances on pork and bacon products - the traditional fry up is safe for now!”

*About The Methodology:
The survey included 546 respondents, comprised of two groups. 105 of the respondents were Irish adults (18+) that were currently living abroad. In addition, these respondents had lived abroad for at least six months, and were not planning on returning to Ireland in the immediate future (six months). 441 respondents were Irish adults (18+) that had returned to Ireland after living abroad. In addition, these respondents had lived abroad for at least six months. In both groups, ‘Irish adults’ were defined as those having an Irish passport and/or born in Ireland.

© 2015 - Checkout Magazine by Stephen Wynne-Jones

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