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Coca-Cola HBC Launches Special Edition Of Its 'YouthEmpowered' Programme

By Donna Ahern
Coca-Cola HBC Launches Special Edition Of Its 'YouthEmpowered' Programme

Coca-Cola HBC today launched a special edition of its #YouthEmpowered programme to support young people who have been disproportionately affected by COVID-19.

This free digital resource will be available to 18-30 years olds seeking insights and training; helping to build confidence and resilience as they navigate new career and learning opportunities, the soft drinks bottler said.

Delivered through online content, training modules and mentoring support, the #YouthEmpowered initiative has provided free life and business skills training to over 2,000 young people across the island of Ireland since it was launched in 2017.

Already three times more likely to be unemployed than adults before the pandemic, two out of five (37.8%) young people (15 – 24 year olds) are now out of work or availing of the Pandemic Unemployment Payment.

Commenting at the launch, Miles Karemacher, general manager, Coca-Cola HBC Ireland and Northern Ireland said: “Over the past number of months, we’ve focused on supporting our people, customers and the communities we serve and we are proud to have made substantial product and cash donations to NGOs and front-line workers to help ease the impact of the crisis."

We are now looking to play our part in the country’s societal and economic recovery. With our #YouthEmpowered programme we aim to empower and support young people who are at a cross-roads in their career, with free life and business skills and insights," he added.

Guest Speakers 

Over 40 employees from Coca-Cola HBC will once again lend their support to the #YouthEmpowered programme in 2020 as online youth coaches, sharing personal experiences about their own journey, as well as career guidance and business insights.

The site offers relatable insights from a host of guest speakers, including well-known YouthEmpowered ambassadors Shamrock Rovers and Irish International midfielder, Jack Byrne, and Irish writer, actress and columnist, Stefanie Preissner.

Other participants in the series include Social Media expert Craig Dwyer, BWG HR manager and chairperson of Retail Ireland’s Skillnet Cathy Kearney, Coca-Cola HBC’s public affairs and communications director Tom Burke, Coca-Cola HBC’s capability lead Jazz Kelleher and more.

Those impacted by changing work situations can visit here to gain access to a range of valuable resources.

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