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UK Bans E-Cigarette Ads On Instagram, Other Social Media

Companies including British American Tobacco (BAT) will be barred from promoting e-cigarettes on Instagram and other social media sites as a result of a ru...

IARD Working With Social Media To Cut Advertising Alcohol To Minors

The International Alliance for Responsible Drinking (IARD) is working with social media platforms to ensure that ads do not target minors, according to Mar...

L'Oreal Adds To Facebook Sales Push With Virtual Make-Up Tests

Maybelline parent L'Oreal is pairing up with Facebook to roll out virtual tests for shoppers to see how they might look with different lipsticks...

Dunnhumby Partners With Facebook To Create Sales-Impact Tool

Dunnhumby UK has partnered with Facebook to create a joint sales-impact dataset that promises to offer brand-marketers a way to monitor a campaign’s...

Demand For Retailers To Adopt New Payment Technologies: Study

A study of social-media channels by MasterCard has revealed that shoppers are increasingly demanding simpler and more innovative ways to pay using new paym...

Online Is Fine For More Than Half Of Global Consumers