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Tesco Chief Defends Pre-Christmas Couponing Approach In Ireland

Published on Jan 10 2019 10:06 AM in Retail tagged: Featured Post / Tesco / Christmas / like-for-like sales / Couponing

Tesco Chief Defends Pre-Christmas Couponing Approach In Ireland

Tesco chief executive Dave Lewis has defended the retailer’s deep and widespread couponing activity in Ireland, despite the company reporting a decrease in like-for-like sales.

Like-for-like sales at Tesco Ireland fell marginally by 0.2% in the third quarter of its 2018/19 fiscal year. For the six-week Christmas period, sales only rose by 0.3%.

Couponing Activity

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