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Tesco Launches 'Imperfect' Range Of Vegetables At Low Prices

Published on Nov 21 2017 2:27 PM in Private Label tagged: Tesco Ireland / Country Crest

Tesco Launches 'Imperfect' Range Of Vegetables At Low Prices

Tesco Ireland, working with long-term supplier, Country Crest, today (21 November) launched the first product in a new range of fruit and vegetables; 'Perfectly Imperfect', which are on offer at low prices.

In a statement the retailer outlined that the first product to market will be Irish onions which have 'grown beyond normal specification due to the overly wet weather experienced in early autumn'.

“At Tesco, we’ve no time for waste. From time to time across the year, customers will see our Perfectly Imperfect range that will contain vegetables that may have been wasted on farms but will now be on offer to our customers at low prices.” Tracey McDermott, Tesco Ireland said.

Slightly Off Specification

“These Irish onions are grown for Tesco by Country Crest, who have been supplier partners of Tesco for over 20 years.Grown with the same care and attention as with all Country Crest grown products, they are slightly off specification; the skin on some of the onions has been affected a little more than normal by autumn weather, although they remain perfect on the inside."

Tesco Ireland’s Perfectly Imperfect Irish onion three pack is now available in all stores nationwide and on promotion at 49c while stocks last over the next ten days.

© 2017 - Checkout Magazine by Donna Ahern

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