Tesco Won't Increase Price Of Own Label Softs Drinks After Sugar Tax
Tesco Ireland has said it will not increase the prices of its own-brand carbonated soft drinks after the introduction of the new sugar tax next month, reports Irish Examiner.
The retailer said all the soft drinks it sells under its own label, as opposed to those of rival larger brands, have been reformulated and their sugar content reduced and is therefore under the taxable threshold.
“Our customers have made it clear to us that they want healthier options available and we are adapting to meet their needs," said Christine Heffernan, Tesco Ireland corporate affairs director .
“Over the last decade, we’ve been working in partnership with our suppliers to make our own-label soft drinks healthier by reformulating them to reduce sugar content.”
The Government is set to implement its sugar tax on the 1 May this year.
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