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Countdown To Innovation: SIAL Paris Kicks Off This Sunday

By Publications Checkout
Countdown To Innovation: SIAL Paris Kicks Off This Sunday

Now 50 years old, SIAL Paris has become a must-attend important event in the global agri-food business sector. This year's event runs from this Sunday, 19 October to Thursday 23 October at Parc des Expositions de Paris Nord Villepinte, and promises to be the best yet.

SIAL 2014 will welcome 200 countries represented by over 6,000 exhibitors. As well as being a key meeting point for buyers and suppliers, SIAL Paris also brings an overview of what is to come in the future and addresses the different challenges facing retailers.

For example, product dynamics are changing fast, and the SIAL Innovation area aims to give a glimpse of these ever-changing products.

With two in every three people attending the trade show visiting SIAL Innovation, SIAL Paris constitutes a way to bring added value and positions itself as an informer of new trends. Elsewhere, Le Marché, SIAL TV, World Tour and Zoom France are all key elements to this year's show.

Retail, central-buying organisations, hard-discounters and small retailers will also be in attendance, with SIAL focusing on three key areas:

• Sourcing: SIAL represents an incredible concentration of suppliers and products to complement retailers' lines. The success of a retail outlet and the part it plays within the marketplace is dependent upon an attractive range of products on offer. Retailers at the fair are usually looking for new products that will help boost sales and differentiate themselves, making it a perfect place to pick up on the latest innovations.

• Consumer data: Retailers have become increasingly demanding in terms of knowledge relating to consumer trends as well as innovations, in order to adapt their food offering, and also to improve their concept of distribution. SIAL helps them maximise these opportunities.

• Meetings: As a coming together of the biggest businesses in retail and FMCG, SIAL remains the place for its 150,000 participants when it comes to meetings in the agri-food sector.

More than 81,000 retail professionals visited SIAL in 2012, as well as more than 36,000 food manufacturing professionals. Can you afford to miss it?

Address: Parc des Expositions de Paris Nord Villepinte, France

Show Times: Sunday 19 October to Thursday 23 October 2014, from 09.30 to 18.00 (17.00 on Thursday)

Exhibition Sectors: Beverages, Cured Meats, Tinned and Preserved Products, Grocery Products, Gourmet Foods, Fruit and Veg, Organic Products, Seafood Products, Wine, Health Products and Food Supplements, Dairy Products, Frozen Foods, Bakery, Pastry and Confectionery, Delicatessen, Meat

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