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New Irish Whey Protein Product Shakes Up Over 50s Market

Published on Dec 3 2013 10:23 AM in Uncategorised

New Irish Whey Protein Product Shakes Up Over 50s Market

Produced in Ireland using 100% Irish Whey Protein, True Life Shake Up 50+ is an all-in-one lifestyle product designed especially for the over 50’s. It is the first of its kind on the market, developed to help fight the serious health problems associated with ageing. 

The all-in-one food supplement comes in a premium 250g pouch (RRP €10.99) and is easily made up into a tasty, nutritious shake by adding to cold water or milk. It comes in 3 delicious flavours: vanilla, strawberry and chocolate. 

Created by BR Foods with a team of food scientists, technologists and nutritionists, True Life Shake Up 50+ promotes healthy muscle, bones and gut and improves energy levels among the over 50’s. 

It is high in protein, calcium, vitamin D3 (100% RDA per serving) and fibre and is low in fat, gluten free, has no added sugar. It also contains essential vitamins and minerals for a healthy body. 

"There are many major preventable diseases that affect the over 50’s including Sarcopenia, the steady loss of muscle mass, and Osteoporosis," said William Rochford, MD of BR Foods. "Our aim in developing True Life Shake Up 50+ was to create an easy to use, natural and enjoyable lifestyle product that helps promote wellbeing and maintain a healthy body. It is also perfect for coeliacs, diabetics and vegetarians." 

True Life Shake Up 50+ is a proud partner of the Irish Osteoporosis Society and is working closely with them to educate Irish people on how to prevent and treat this silent disease.

© 2013 - Checkout Magazine by Stephen Wynne-Jones

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