Zeus Launches Ireland’s First ‘Completely Tree-free’ Compostable Cup
Ireland’s only completely 'tree-free' compostable cup is launched today by Zeus.
“Unlike other co mpostable cups, the Treefree Cup contains absolutely no paper product, making it the most sustainable single-use cup available in the Irish market,” the Irish global packaging solutions company.
Additionally, to tackle the composting waste problem in Ireland, the cups and lids will reportedly be collected by Zeus for composting after use.
Brian O’Sullivan, managing director, Zeus said with the paper-free cup, the firm wanted to launch a product that was not only paper-free but also part of a system of collection that ensures the correct composting of the cup.
The Happy Pear
The cups were unveiled today by Stephen and David Flynn of The Happy Pear.
The Happy Pear is one of the first national retail brands to use the 'Treefree' cup and the Zeus dedicated collection bins across its three cafés in Greystones and Clondalkin.
“We all have a really important role to play to ensure the cups, that start out as waste material from sugar-cane, end up broken down and turned into biogas,” Stephen and David Flynn, co-founders of The Happy Pear.
“Next time, we enjoy a tea or coffee from a Treefree Cup, we need to put it in the dedicated compost bin in our cafés so it can be collected and composted. With this simple action, customers are making the best sustainable choice.”
© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.