400 employees from Coca-Cola volunteered in the Big Beach Clean across Ireland last week, the drinks company has announced.
Organised by An Taisce’s Clean Coasts programme and Keep Northern Ireland Beautiful, Coca‑Cola staff based in Dublin, Ballina, Wexford, Drogheda, Lisburn, Cork and Tuam got involved in the event.
World Without Waste
"I’m proud to report that right now 400 employees from the Coca‑Cola system are actively cleaning beaches around the island – and we’re certainly playing our part here in Enniscrone with our colleagues from Ballina Beverages!” said Coca‑Cola HBC General Manager, Matthieu Seguin, speaking from the Big Beach Clean in Enniscrone, Co. Sligo.
"This initiative is part of Coca‑Cola’s vision for a World Without Waste. We are working hard to design more sustainable packaging and to ensure all our packaging is collected appropriately. We’re also using the power of our brands, and platforms like the Big Beach Clean to show our leadership and inspire consumers to recycle and keep our environment litter-free."
Kian Egan and Colin Murphy also contributed to the effort on the day, encouraging members of the public to get involved and play their part.
Irish retailer Centra also promoted the event, with 65 stores across Ireland giving those who register the option of picking up their beach clean kit from their local store.
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.