Larry Goodman's ABP Food Group has entered an exclusive deal with Chinese company Beijing Hopewise to launch a range of Irish beef products on a Chinese e-commerce platform.
The UK group can now list its products on JD.com, one of the largest business-to-consumer online retailers in China by transaction volume and revenue.
The group has 301.8 million active users recorded in the first quarter this year.
The deal will see ABP ship a range of premium beef cuts to the Hopewise processing facilities in Shanghai and Beijing.
From here, the beef will be processed into consumer packs, with consumers able to purchase for direct home delivery via the JD.com platform.
"This deal is a further tangible endorsement of the quality beef that Ireland and ABP continues to offer," Mark Goodman, MD of ABP’s international division, said.
"We look forward to building on our relationships in the Chinese market, and working closely with both the Department of Agriculture and Bord Bia to continue to grow the market share for Irish beef in China."
ABP said that the process of purchasing beef products online is one of the fastest growing trends in the Chinese market, yet it is ‘almost unheard of’ in Ireland.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Clicksign-up to subscribe to Checkout.