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Aldi Stocks Cordial Brand With Humble Roots

Clodagh Davis first sold her cordial on a stand at her children’s school, now it's available in 137 Aldi stores across Ireland.

Since 6 June, the cordial has been stocked at the discount retailers stores across Ireland.

Davis’ brand, Naturally Cordial, contracted with Aldi through its ‘Grow with Aldi’ supplier development programme, according to Wexford People.

The programme gives participants mentors to help them grow their product and expanded Naturally Cordial's market.

Impact

Although it began as a drink sold at a stand at a children’s school, Naturally Cordial now consists of ten flavours and will continue to grow.

Speaking with the Wexford People, Davis said: “'Grow with Aldi' provides huge exposure for our brand and lets us reach more shoppers than ever before.”

“The support and mentoring offered by the programme has already benefitted our business immensely."

© 2019 Checkout – your source for the latest Irish retail news. Article by Libby Seline. Click sign-up to subscribe to Checkout.

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