ASAI Brings In New Regulations For E-Cigarettes And Food Firms
The Advertising Standards Authority for Ireland (ASAI) has introduced new rules for e-cigarettes and gambling advertisements, as well as stricter rules on health claims that food companies can make, reports The Irish Times.
E-cigarette manufacturers will not be allowed to make health or medicinal claims, and will be told they should not associate the product with tobacco or glamourise tobacco in any way, the paper reported. The new regulations also mean that while e-cigarettes can be presented as an alternative to tobacco, advertisers should not undermine the message that quitting tobacco use is the healthiest choice, nor should they encourage non-smokers to use e-cigarettes.
The seventh edition of the ASAI’s code of standards for advertising, promotional and direct marketing also includes a reminder to food companies that they may not make nutrition or health claims about their products unless they comply with the EU register of claims.
The code of standards also tells food companies not to advertise promotion offers to preschool and primary school children, while advertising aimed at older children should not encourage excess consumption.
The revised code of standards was launched by Minister for Communications Alex White.
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