Ballygowan Launch New Sparkling Fruit Drink
Ballygowan is bringing a burst of fruit to summer with the launch of a brand new range of lightly sparkling low sugar, low calorie, natural mineral water fruit drinks called Ballygowan Sparklingly Fruity.
This is the first time that Ballygowan Natural Mineral Water will be sold in a can format. All drinks in the range are low in sugar and free from artificial sweeteners, colours or flavours.With up to just 23 calories per can and developed in Ireland it will appeal to the 9 in 10 consumers who are on the hunt for healthier options*.
Made with Ballygowan natural mineral water, real fruit juice, natural fruit flavours and sweetened with stevia extract, the drink comes in three flavours: Apple, Elderflower and Lemon is a crisp fusion of flavours. Combining crisp apple with sweet scented elderflower and a zesty hint of lemon, this pop of refreshment is just 23 calories per can. Raspberry and Blackberry is a marriage of beloved berries that is the ultimate sweet, summery refreshment. This flavor contains just 23 calories per can. Lemon & Mint is a joyous burst of freshness, with zingy lemon and cool mint and is 13 calories per can.
Sian Young, Ballygowan Senior Brand and Activation Manager, said: “As Ireland’s number one and most trusted natural mineral water, Ballygowan is always looking at ways to continue to innovate while staying true to the 750 year heritage of our brand. Consumers are telling us that they want to stay hydrated on the go and are looking for more adventurous healthy options. Ballygowan Sparklingly Fruity has been developed right here in Ireland to provide just that, crisp, clean, deliciously fruity refreshment.”
Ballygowan Sparklingly Fruity is available in single 330ml cans in convenience outlets (RRP €1) or 6 can multipack (RRP €4.29) in supermarkets nationwide.
**Source: Kantar Worldpanel (July 2014)
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